Journey

Roadmap

National University of Singapore

• Singapore Blockchain Innovation Programme (SBIP)

Aug 2022 to Present

Key Responsibilities:

• Manage branding design, including logos, prototypes, and web apps, to establish a consistent and compelling brand identity.
• Design and develop modern, user-friendly front-end interfaces for systems using Figma.
• Create interactive prototypes to visualize and validate design concepts, ensuring a seamless user experience and efficient development.
• Adhere to industry design standards and best practices, consistently delivering visually appealing and highly functional interfaces that exceed user expectations.
• Conduct thorough research and analyze market resources to inform design decisions, develop prototypes, conduct comprehensive testing, and implement iterative improvements for optimal user experiences.
• Review and optimize designs to ensure compliance with industry standards and to achieve exceptional design quality.
• Pay meticulous attention to detail, resulting in visually captivating and engaging designs that resonate with the target audience.
• Collaborate closely with cross-functional teams, including Product Owners, Business Team, Researcher, Front-End, and Back-End Engineers, to seamlessly implement designs and foster effective communication throughout the development process.
• Successfully manage print and digital ad campaigns for conferences and marketing events, leading to a substantial increase in brand visibility and heightened attendee engagement.
• Mentor and provide support to UI/UX interns in their tasks when needed.

SPH Media Trust

Jan 2022 to Jun 2022

Key Responsibilities:

• Lead end-to-end print and digital marketing campaigns, devising innovative ideas and crafting design options for multiple newspaper titles.
• Collaborate closely with Developers, Project Managers, and Marketing Teams.
• Exhibit a keen eye for detail and create visually appealing designs with precision.
• Establish standard operating procedures (SOP) and workflows for the digital marketing team to ensure seamless collaboration and foster growth.
• Mentor and support junior designers in their tasks when required.

Mediacorp Pte Ltd

Nov 2019 to Apr 2020

Key Responsibilities:

• Define and assess key success metrics for Toggle/meWatch UI across various product engagements, spanning website, mobile apps, Apple TV, and Smart TV apps.
• Drive an outstanding user experience by crafting intuitive and exceptional application designs.

SPH Magazines Pte Ltd

Dec 2014 to Sep 2019

Key Responsibilities:

• Design visually captivating digital platforms and interactive elements, such as logos, typography, display ads, and EDMs.
• Collaborate with the team to conceptualize and develop client projects and marketing campaigns, overseeing the design and front-end coding implementation.
• Use Google Websites to organize SOPs and guidelines, while providing support and guidance to junior web designers.

Dec 2010 to Dec 2014

Key Responsibilities:

• Develop marketing collateral for clients, including typography, display ads, and EDMs.
• Maintain ad specifications and EDM templates, addressing any issues with clients' ads and EDMs to ensure proper functionality.

Creative eWorld Pte Ltd

Oct 2005 to Nov 2010

Key Responsibilities:

• Oversee a diverse range of cross-media projects, encompassing SME client campaigns and eCommerce portals.
• Conduct client demonstrations on using the CMS system to update their websites.